Prompt #2

In Brian Busick’s aspirations, written communication was more than likely an integral part of his success. Had he not been at least proficient at effectively communicating his own ideas and coordinating them with outside input, he never would have become the prosperous entity that he is today.

First, business startup procedures require vast amounts of paperwork. This would have needed to be completed clearly and concisely with very minimal errors. Potential supporters and investors would have been extremely leery of entering into any business proposition written with anything other than the most professional and cleanly-edited business plan.

Second, in any business venture, making solid professional contacts is the best way to expand, combine, and grow as a company and as a profit-making venture. The article mentions “a professional recruiter around 2000 hooked him up as the chief financial officer at Etegral Partners” as well as “around 2004, he contacted Jerry's Subs & Pizza.” Neither of these events could have taken place without adequate, proper professional communication. Any person in power, such as a chief financial officer, would not be granted that position unless he or she had proven capable at communicating with mass amounts of people in an effective manner. Additionally, partners in inter-business communication would never seriously consider a professional relationship with another company if the representative of that company could not effectively efficiently communicate.

Finally, no business can hope to become or stay successful without its faithful clients. The article mentions Busick approaching private schools with a proposal regarding their lunches. Effective business communication would have been most important at this stage because no large-scale consumer would place its faith in the hands of someone appearing unprofessional or uneducated. Although Busick advertised school food, he was essentially selling a reciprocal business opportunity for services provided. With an educational facility especially, it was extremely important for him to not only communicate his plan and proposal effectively, but also to convey to each school that he was responsible, reliable, and professional. The majority of this interaction, including the most important and integral parts, would have taken place through written communication.

Brian Busick’s abilities in professional communication were of vital importance, but he also achieved his great success by learning about people and business in practical, on the job applications. He had to be very driven and self-motivated to notice the similarities between a college job at a bank and an entrepreneurial venture ending in a significant profit. His abilities to interact with other people as well as his environment and to take note of standardized business principles that are beneficial in any professional venture helped to make him the success that he is today.