Instructor Post # 4

Since we've been discussing McDonald's, take a look at these two articles - one from MSN (you may want to pause the video that starts playing) and one from Business Week - about how the company has been trying to change its image. You can reference Super Size Me if you'd like, but I'm interested in your reactions to the idea changing a well-established brand. Why change, and why change in this way? Let's say McDonald's came to you for advice on how to go about this change - what would you tell them? What issues need directly addressed for the switch to work? If you're sick of talking about McDonald's, what are some other companies attempting to change their image, what are some examples of past successes and failures to do something similar to this, and what would you tell those other companies if they asked for your feedback?