I think the changes that McDonalds has made in the recent years have been in responce to what the common public demand more than there own innivation and thoughts. Don't get me wrong they have changed things that are there own ideas and stratagies of stastanability. I will say though, if there was not a demand for a healthy salad. McDonalds would not be making one. Although that healthy salad has been proven to be not such a healthy salad after all.
McDonalds have taken a stance i believe to try and make a better image for themselves, especially in the recent years. I read in another blog that the changes in the resturants have become more appealing like the change in the tile and wall color. This is done more as an act of trying to make your customers feel relaxed and welcome. The light brown color they have implimented has been proven by pyscology as more of a relaxing color. These changes are a good change that will benefit all parts of business with McDonalds.
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